Tourism Marketing in Bangladesh: What, Why and How
DOI:
https://doi.org/10.18034/abr.v5i1.47Keywords:
Tourism, GDP, Foreign Currency, Budget, Opportunities, Challenges, Marketing Plans, Marketing PromotionsAbstract
Bangladesh is a fresh tourism destination. She has a vast prospective to develop tourism primarily because of its attractive unadulterated natural beauty, heroic historical background and archeological resources, which can be experienced all throughout the land. Tourism sector can play positive impact towards enhancing Gross Domestic Product (GDP).Many countries are now dependent on this sector for foreign currency earnings. Every destination country is trying to achieve more gain by developing this industry. The expansion of the tourism throughout the world has increased. Countries are trying to attract more tourists by adopting appropriate marketing techniques and strategies. A research revealed that the country has a positive trend in arrivals and earnings, and it can be increased to a significant level if the country can undertake appropriate promotion measures by increasing the allocation for this purpose. The country also needs to employ creative people for this purpose, and the quality of the promotional materials also needs to be developed. The paper has been undertaken to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration in the case of Bangladesh by observing the current scenario, opportunity, and challenges. The study has intended to evaluate the effective & sustainable tourism marketing for this country.
Downloads
References
Afroz Nahida & Md. Hasanuzzaman “Problems & prospects of tourism in Bangladesh Bandarban district case”, Global journal of management and business research,vol.3, issue. 23, version 1.0, 2012
Ahmed Shahabuddin. (1986). “Tourism in Bangladesh”-, Bangladesh Quarterly, Vol.6,
Andrews, S.2007, Introduction to Tourism and Hospitality Industry, Tata McGraw-Hill Co LTD, New Delhi
Awan, A. (2015). Shifting Global Economic Paradigm. Asian Business Review, 4(3), 35-40. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Ghafoor
Bhatia, A.K.2001, International Tourism Management, Sterling Publishers Pvt Ltd., New Delhi
Biman Bangladesh Airlines” Journal of Business Studies, Dhaka University.Vol. 14(1), pp 47-67.
BPC, 2007, “Bangladesh tourism vision 2020” Morshed M.M.R (edited), Dhaka Bangladesh published by the Bangladesh Parjatan Corporation, Dhaka, Bangladesh.
Butler, R.W (1974). “The social implications of tourist development”. Annals of Tourism Research, Vol. 16, No. 3, pp.377-398.
Chowdhury, T., & Chowdhury, M. (2015). An Analysis of Guest Occupancy and Profit of Private and Public Hotels in Cox’s Bazar. Asian Business Review, 4(3), 50-59. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Chowdhury
Deegan, Jim and Molony, Richard. (2007). “Understanding the economic contribution of tourism to economic development: The case of Ireland west.” Global Business and Economics Anthology, Volume 2, December.
Dey, P., Uddin, S., & Hasan, M. (2015). Tourists’ Perception towards Cox’s Bazar Sea Beach in Bangladesh as a Tourist Destination. Asian Business Review, 2(1), 54-60. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Dey
Edelmann, K.M.S (1975). “Major problems of tourism growth in developing countries.” Annals of Tourism Research, vol.3, no 1, pp. 33-42.
Ghosh, B.2000, Tourism and Travel Management, Vikas Publishing House Ltd., New Delhi
Hall C. M. & S. Page. (2000). “Tourism in South and Southeast Asia: Issues and Cases”-, London, Butterworth Heinemann, p.218.
Haque Ziaul, 2012, “Tourism in Bangladesh: Problems and prospects”, New Age, January
Haque Ziaul, 2013, “Implementing innovative ideas for attracting tourists,”The financial express, July
Hasan S.R. (1992). “Problems and Prospects of Tourism Industry in Bangladesh”-, Bureau of Business Research, University of Dhaka, pp 14-15.
Hossain Afjal.(2001). “Marketing Strategies for the Tourism Industry in Bangladesh,”
http://www.tourismboard.gov.bd/
https://www.facebook.com/BangladeshTourismCorporation
Hyman, B., and wall. G. (1979). “Tourism in a developing area: The case of Tamil Nadu, India.” Annals of Tourism Research vol. 6, no. 3, pp. 338-350.
Islam, K. (2015). Foreign Direct Investment (FDI) in Bangladesh: Prospects and Challenges and Its Impact on Economy. Asian Business Review, 4(1), 24-36. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Islam
M.M. Kamal & A.I.Chowdhury. (1993). “Marketing Orientation in Tourism Sectors: Case Study of Biman Bangladesh Airlines” Journal of Business Studies, Dhaka University.Vol. 14(1), pp 47-67.
Rahman Jahangir, 2013, “Promoting tourism: positive action needed”, The Financial Express, October
Rahman, M., & Ahsan, M. (2015). Foreign Direct Investment as an Instrument for promoting Economic Development in Bangladesh. Asian Business Review, 3(4), 100-107. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/6.5Rahman
Sadler, P.G. and Archer, B>H> (1974). “The economic impact of tourism in developing countries. Annals of Tourism Research vol. 3, no. 1, pp. 15-32.
Shamsher, R., & Abdullah, M. (2015). Traffic Congestion in Bangladesh- Causes and Solutions: A study of Chittagong Metropolitan City. Asian Business Review, 2(1), 13-18. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Shamsher
Siddique, M., Akhter, M., & Masum, A. (2015). Service Quality of Five Star Hotels in Bangladesh: An Empirical Assessment. Asian Business Review, 2(2), 67-72. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/4.11Siddique
Sudhir H. Kale & Katherine M. Weir. (1986).”Marketing Third World Countries to the Western” February
Tinne, W. (2015). Nation Branding: Beautiful Bangladesh. Asian Business Review, 2(1), 31-36. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Tinne
-- 0 --
Published
Issue
Section
License
Asian Business Review is an Open Access journal. Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a CC BY-NC 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of their work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. We require authors to inform us of any instances of re-publication.
How to Cite
