The History of Success of Central Asian Company in Automobile Industry

Authors

  • Kanat Zhumanov APU
  • Anel Zhumanova APU
  • Benjamin Chan Yin-Fah APU

DOI:

https://doi.org/10.18034/abr.v8i2.155

Keywords:

Success factors, Kazakhstan, Auto Company

Abstract

The paper analyzes the key success factors of automobile industry in Central Asia, Kazakhstan. In particularly, strategies used, experienced challenges faced by “Bipek Auto – Asia Auto” will be presented in this paper.

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Author Biographies

Kanat Zhumanov, APU

Faculty of Business Management, Asia Pacific University of Technology & Innovation (APU), Kuala Lumpur, MALAYSIA

Anel Zhumanova, APU

Faculty of Business Management, Asia Pacific University of Technology & Innovation (APU), Kuala Lumpur, MALAYSIA

Benjamin Chan Yin-Fah, APU

Faculty of Business Management, Asia Pacific University of Technology & Innovation (APU), Kuala Lumpur, MALAYSIA

and

Center of Entrepreneurship and Leadership, (APU), Technology Park Malaysia, MALAYSIA

References

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Published

2018-08-20

How to Cite

Zhumanov, K., Zhumanova, A., & Yin-Fah, B. C. (2018). The History of Success of Central Asian Company in Automobile Industry. Asian Business Review, 8(2), Art. #10, pp. 69–74. https://doi.org/10.18034/abr.v8i2.155

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Articles

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