Elevating Bangladesh: Exploring Tourism Marketing Strategies for Growth
DOI:
https://doi.org/10.18034/abr.v13i2.687Keywords:
Tourism Marketing, Economic Growth, Bangladesh, Strategic Interventions, Sustainable Development, Promotional Activities, CompetitivenessAbstract
Bangladesh, with its pristine natural landscapes, rich historical heritage, and abundant archaeological treasures, presents an enticing prospect for tourism development. The tourism industry holds immense potential for driving economic growth, bolstering the nation's Gross Domestic Product (GDP), and generating foreign currency earnings. As countries worldwide vie for a share of the tourism market, effective marketing strategies become imperative for attracting visitors and maximizing revenues. This study investigates the current landscape of tourism marketing in Bangladesh, aiming to identify opportunities, challenges, and strategic interventions for sustainable growth. Through a comprehensive analysis of existing literature and empirical data, this research sheds light on the pivotal role of promotional activities in enhancing the competitiveness of Bangladesh's tourism sector. Key findings highlight the need for targeted investments, innovative marketing approaches, and policy support to capitalize on the country's tourism potential.
Downloads
References
Afjal, H. (2001). Marketing Strategies for the Tourism Industry. Bangladesh.
Andrews, S. (2007). Introduction to Tourism and Hospitality Industry. New Delhi: Tata McGraw-Hill Co LTD.
Awan, A. G. (2015). Shifting global economic paradigm. Asian Business Review, 4(3), 35. https://doi.org/10.18034/abr.v4i3.264 DOI: https://doi.org/10.18034/abr.v4i3.264
Baddam, P. R. (2020). Cyber Sentinel Chronicles: Navigating Ethical Hacking’s Role in Fortifying Digital Security. Asian Journal of Humanity, Art and Literature, 7(2), 147-158. https://doi.org/10.18034/ajhal.v7i2.712 DOI: https://doi.org/10.18034/ajhal.v7i2.712
Ballamudi, V. K. R., & Desamsetti, H. (2017). Security and Privacy in Cloud Computing: Challenges and Opportunities. American Journal of Trade and Policy, 4(3), 129–136. https://doi.org/10.18034/ajtp.v4i3.667 DOI: https://doi.org/10.18034/ajtp.v4i3.667
Bhatia, A. K. (2001). International Tourism Management. New Delhi: Sterling Publishers Pvt Ltd.
Butler, R. (1974). The social implications of tourist development. Annals of Tourism Research, 16(3), 377–398. DOI: https://doi.org/10.1016/0160-7383(74)90025-5
Chowdhury, T. N., & Chowdhury, M. D. M. (2015). An analysis of guest occupancy and profit of private and public hotels in cox’s bazar. Asian Business Review, 4(3), 50. https://doi.org/10.18034/abr.v4i3.267 DOI: https://doi.org/10.18034/abr.v4i3.267
Deegan, J., & Molony, R. (2007). Understanding the economic contribution of tourism to economic development: The case of Ireland west. Global Business and Economics Anthology, 2.
Dekkati, S., Thaduri, U. R., & Lal, K. (2016). Business Value of Digitization: Curse or Blessing?. Global Disclosure of Economics and Business, 5(2), 133-138. https://doi.org/10.18034/gdeb.v5i2.702 DOI: https://doi.org/10.18034/gdeb.v5i2.702
Desamsetti, H. (2016a). A Fused Homomorphic Encryption Technique to Increase Secure Data Storage in Cloud Based Systems. The International Journal of Science & Technoledge, 4(10), 151-155.
Desamsetti, H. (2016b). Issues with the Cloud Computing Technology. International Research Journal of Engineering and Technology (IRJET), 3(5), 321-323.
Desamsetti, H. (2020). Relational Database Management Systems in Business and Organization Strategies. Global Disclosure of Economics and Business, 9(2), 151-162. https://doi.org/10.18034/gdeb.v9i2.700 DOI: https://doi.org/10.18034/gdeb.v9i2.700
Desamsetti, H. (2021). Crime and Cybersecurity as Advanced Persistent Threat: A Constant E-Commerce Challenges. American Journal of Trade and Policy, 8(3), 239–246. https://doi.org/10.18034/ajtp.v8i3.666 DOI: https://doi.org/10.18034/ajtp.v8i3.666
Desamsetti, H. (2022). Utilizing Deep Learning to Identify Potentially Dangerous Routing Attacks in the IoT. ABC Journal of Advanced Research, 11(2), 103-114. https://doi.org/10.18034/abcjar.v11i2.699 DOI: https://doi.org/10.18034/abcjar.v11i2.699
Dey, P., Uddin, S., & Hasan, M. K. (2013). Tourists’ Perception towards Cox’s Bazar Sea Beach in Bangladesh as a Tourist Destination. Asian Business Review, 2(1), 54–60. https://doi.org/10.18034/abr.v2i1.123 DOI: https://doi.org/10.18034/abr.v2i1.123
Edelmann, K. M. F. (1975). Major problems of tourism growth in developing countries. Annals of Tourism Research, 3(1), 33–42. https://doi.org/10.1016/0160-7383(75)90016-x DOI: https://doi.org/10.1016/0160-7383(75)90016-X
Fadziso, T., Vadiyala, V. R., & Baddam, P. R. (2019). Advanced Java Wizardry: Delving into Cutting-Edge Concepts for Scalable and Secure Coding. Engineering International, 7(2), 127–146. https://doi.org/10.18034/ei.v7i2.684 DOI: https://doi.org/10.18034/ei.v7i2.684
Ghosh, B. (2000). Tourism and Travel Management. New Delhi: Vikas Publishing House Ltd.
Hall, C. M. S. (2000). Tourism in South and Southeast Asia: Issues and Cases”. London, Butterworth Heinemann.
Hasan, S. R. (1992). Implementing innovative ideas for attracting tourists. The financial express. In Haque Ziaul. pp. 14–15.
Hyman, B. G. (1979). Tourism in a developing area: The case of Tamil Nadu, India. Annals of Tourism Research, 6(3), 338–350. DOI: https://doi.org/10.1016/0160-7383(79)90108-7
Jahangir, R. (2013). Promoting tourism: positive action needed”. The Financial Express.
Kale, S. H., & Weir, K. M. (1986). Marketing Third World Countries to the Western Traveler: The Case of India. Journal of Travel Research, 25(2), 2-7. https://doi.org/10.1177/004728758602500201 DOI: https://doi.org/10.1177/004728758602500201
Kamal, M. M., & Chowdhury, A. I. (1993). Marketing Orientation in Tourism Sectors: Case Study of Biman Bangladesh Airlines. Journal of Business Studies, 14(1), 47–67.
Mahadasa, R., & Surarapu, P. (2016). Toward Green Clouds: Sustainable Practices and Energy-Efficient Solutions in Cloud Computing. Asia Pacific Journal of Energy and Environment, 3(2), 83-88. https://doi.org/10.18034/apjee.v3i2.713 DOI: https://doi.org/10.18034/apjee.v3i2.713
Mahadasa, R., Surarapu, P., Vadiyala, V. R., & Baddam, P. R. (2020). Utilization of Agricultural Drones in Farming by Harnessing the Power of Aerial Intelligence. Malaysian Journal of Medical and Biological Research, 7(2), 135-144. https://mjmbr.my/index.php/mjmbr/article/view/684
Rahman, M. S., & Ahsan, M. A. (2013). Foreign direct investment as an instrument for promoting economic development in Bangladesh. Asian Business Review, 3(2), 92–99. https://doi.org/10.18034/abr.v3i2.92 DOI: https://doi.org/10.18034/abr.v3i2.92
Rahman, S. S., & Dekkati, S. (2022). Revolutionizing Commerce: The Dynamics and Future of E-Commerce Web Applications. Asian Journal of Applied Science and Engineering, 11(1), 65–73. https://doi.org/10.18034/ajase.v11i1.58 DOI: https://doi.org/10.18034/ajase.v11i1.58
Rahman, S., Ahmed, S., & Faruq, T. (2020). Forecast and analyze the revenue of Biman Bangladesh Airlines Limited based on ARIMA model. Asian Journal of Advanced Research and Reports, 12–20. https://doi.org/10.9734/ajarr/2020/v10i430248 DOI: https://doi.org/10.9734/ajarr/2020/v10i430248
Sadler, P. G., & Archer, B. H. (1975). The economic impact of tourism in developing countries. Annals of Tourism Research, 3(1), 15–32. https://doi.org/10.1016/0160-7383(75)90015-8 DOI: https://doi.org/10.1016/0160-7383(75)90015-8
Shahabuddin, A. (1986). Tourism in Bangladesh”. Bangladesh Quarterly, 6.
Siddique, M. N.-E.-A., Akhter, M. M., & Masum, A. A. (2013). Service Quality of Five Star Hotels in Bangladesh: An Empirical Assessment. Asian Business Review, 2(2), 125–130. https://doi.org/10.18034/abr.v2i2.114 DOI: https://doi.org/10.18034/abr.v2i2.114
Thaduri, U. R., Ballamudi, V. K. R., Dekkati, S., & Mandapuram, M. (2016). Making the Cloud Adoption Decisions: Gaining Advantages from Taking an Integrated Approach. International Journal of Reciprocal Symmetry and Theoretical Physics, 3, 11–16. https://upright.pub/index.php/ijrstp/article/view/77
Tinne, W. S. (2015). Nation branding: Beautiful Bangladesh. Asian Business Review, 2(1), 31. https://doi.org/10.18034/abr.v2i1.312 DOI: https://doi.org/10.18034/abr.v2i1.312
Vadiyala, V. R. (2020). Sunlight to Sustainability: A Comprehensive Analysis of Solar Energy’s Environmental Impact and Potential. Asia Pacific Journal of Energy and Environment, 7(2), 103-110. https://doi.org/10.18034/apjee.v7i2.711 DOI: https://doi.org/10.18034/apjee.v7i2.711
Vadiyala, V. R. (2021). Byte by Byte: Navigating the Chronology of Digitization and Assessing its Dynamic Influence on Economic Landscapes, Employment Trends, and Social Structures. Digitalization & Sustainability Review, 1(1), 12-23. https://upright.pub/index.php/dsr/article/view/110
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Shati Sarmin Rahman, Shohana Siddique
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Asian Business Review is an Open Access journal. Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a CC BY-NC 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of their work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. We require authors to inform us of any instances of re-publication.
