Testing of Banking Services in Bangladesh: A Study on Prime Bank Limited Rangpur Branch
Keywords:services, bank, service quality, customer satisfaction, empirical
Customer satisfaction is asset .At present clients are so much conscious and sensitive about the services what they receive. The study focused on testing of banking services in Bangladesh to know the gap between customer expectation and customer satisfaction. Findings of the study clearly suggest that clients are overall satisfied, and their attitude is very positive towards Prime Bank Limited Rangpur Branch. It also shows that they are not delighted with existing services. The study recommends putting more attention for the services, providing something new to the customers to gain competitive advantage and have an impact for a long time and help developing the sector with a fair competitive environment.
Abebe, E. (2014). The effect of service quality and core banking on customer satisfaction in commercial bank of Ethiopia. American Journal Of Trade And Policy, 1(2), Full Thesis. Retrieved from http://journals.abc.us.org/index.php/ajtp/article/view/Abebe
Ahmed A, and Dey MM. 2009. Bank loan officers' perceptions of corporate financial disclosure in the banking sector of Bangladesh: An empirical analysis. Proceedings of the 2nd COMSATS International Business Research Conference, Lahore, Pakistan.
Ahmed AA and Ahmad M. 2009. An Empirical Analysis of Performance Measurement of the Disclosure in Financial Reporting: A Study of Banking Sector in Bangladesh COMSATS Institute if Information Technology 2nd COMSATS International Business Research Conference. Lahore, Pakistan: CIIT.
Ahmed AA and Dey MM. 2011. Accounting Disclosure Scenario: An Empirical Study of the Banking Sector of Bangladesh Accounting & Management Information Systems, 9.
Ahmed AA and Siddique MN. 2013. Internet Banking Espousal in Bangladesh: A Probing Study Engineering International, 1, 40-47.
Ahmed AA, Dey MM, Akhter W and Raza A. 2011. Timeliness attributes and the extent of accounting disclosure: a study of banking companies in Bangladesh Interdisciplinary Journal of Contemporary Research in Business, 3, 915-925.
Ahmed AA. In:Business Management (https://www.lap-publishing.com/), ed. 2012. Compliance of Financial Disclosure: Long Walk to Accounting Research 1 Germany: LAP LAMBERT Academic Publishing.
Airin Ara, U., & Haque, E. (2015). Asset Liability Mismatch- An Empirical study on nationalized commercial banks in Bangladesh. Asian Business Review, 4(2), 11-19. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Ara
Akhter, M. (2014). Service Gap of Selected Public and Private Commercial Banks in Bangladesh.Global Disclosure Of Economics And Business, 1(2), 18-30. Retrieved from http://i-scholar.in/index.php/GDEABC/article/view/54516
Awan, A. (2015). Brazil’s Innovative Anti-Poverty & Inequality Model. American Journal Of Trade And Policy, 1(3), 7-12. Retrieved from http://journals.abc.us.org/index.php/ajtp/article/view/awan
Chowdhury, M., Halima Begum, M., Reza, R., & Jannath, T. (2014). Micro Credit and Women Empowerment: A Study on Grameen Bank's Strategy of Poverty Alleviation. Global Disclosure Of Economics And Business, 2(2), 142-155. Retrieved from http://i-scholar.in/index.php/GDEABC/article/view/54554
Fatema, M., Azad, M., & Masum, A. (2015). Impact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islami Bank Bangladesh Ltd.. Asian Business Review, 2(1), 42-46. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Fatema
Ferdous, M., & Moniruzzaman, M. (2015). An Empirical Evidence of Corporate Social Responsibility by Banking Sector based on Bangladesh. Asian Business Review, 3(4), 82-87. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Ferdous
Hossain, M., Abdullah, A., & Farhana, S. (2015). Performance Appraisal & Promotion Practices on Private Commercial Bank in Bangladesh: A Case Study from Pubali Bank Ltd.. Asian Business Review, 1(1), 49-55. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/1.8Hossain
Hossain, M., Irin, D., Islam, M., & Saha, S. (2015). Electronic-Banking Services: A Study on Selected Commercial Banks in Bangladesh. Asian Business Review, 3(3), 53-61. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/HossainETEL
Lewis, R.C., & Booms, B.H.(1980).The marketing aspects of service quality.
Masum, A. (2014). Dividend Policy and its Impact on Stock Price - A Study on Commercial Banks Listed in Dhaka Stock Exchange. Global Disclosure Of Economics And Business, 3(1), 09-17. Retrieved from http://i-scholar.in/index.php/GDEABC/article/view/54523
Neogy, T. (2012). Evaluation of Financial Condition of Private Commercial Banks in Bangladesh: A Comparative Study. ABC Journal Of Advanced Research, 1(1), 16-27. doi: http://dx.doi.org/10.18034/abcjar.v1i1.10
Okpara, G., & Onuoha, O. (2015). Bank Selection and Patronage By University Students: A Survey of Students in Umudike, Nigeria. Asian Business Review, 2(2), 12-18. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Okpara
Parasuraman, A., Zeithamal, V.A., & Berry, L.L. (1986).SERVQUAL: A multiple-item scales for measuring customer perception of service quality. Marketing Service Institute, Cambridge, MA.
Rahman, M., Ahsan, M., Hossain, M., & Hoq, M. (2015). Green Banking Prospects in Bangladesh. Asian Business Review, 2(2), 59-63. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/4.9Rahman
Redwanuzzaman, M., & Islam, M. (2015). Problematic Issues of E-Banking Management in Bangladesh. Asian Business Review, 3(3), 26-30. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Redwan
Saha, A., Hasan, K., & Uddin, M. (2015). A Conceptual Framework for Understanding Customer Satisfaction in Banking Sector: The Mediating Influence of Service Quality and Organisational Oath. American Journal Of Trade And Policy, 1(3), 39-48. Retrieved from http://journals.abc.us.org/index.php/ajtp/article/view/Saha
Shahabuddin, A. (2014). Eservice Quality for Customer Satisfaction Measurement: A Case Study on Islami Bank Bangladesh Ltd. Global Disclosure Of Economics And Business, 3(1), 32-39. Retrieved from http://i-scholar.in/index.php/GDEABC/article/view/54527
Siddique, M. (2015). Bank Selection Influencing Factors: A Study on Customer Preferences with Reference to Rajshahi City. Asian Business Review, 1(1), 80-87. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/1.12Siddique
Tuli, F. (2015). Corporate Social Activities of Private Commercial Banks in Bangladesh: An Evaluation. Asian Business Review, 4(2), 38-40. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Tuli
Zeithaml, A., Berry, L., Parasuraman, V. A. (April 1996).The Behavioral Consequences of Service Quality. Journal of Marketing, pp. 31-46.
Zhang, X., & Feng, Y.(2009). The Impact of Customer Relationship Marketing Tactics on Customer Loyalty-within Swedish Mobile Telecommunication Industry. School of Business and Engineering. Halmstad University.
-- 0 --
How to Cite
Asian Business Review is an Open Access journal. Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a CC BY-NC 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of their work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. We require authors to inform us of any instances of re-publication.