Factors Affecting on Users’ Intentions toward 4G Mobile Services in Bangladesh

Authors

  • Mohammad Abid Hasan Varendra University

DOI:

https://doi.org/10.18034/abr.v9i1.220

Keywords:

Perceived Usefulness, Variety of Services, Perceived Enjoyment, Image, Personal Innovativeness, Network Effects, Price

Abstract

This study discusses the amalgamation of Technology Acceptance Model with the underlying 8 factors to investigate the intensity of users’ intentions towards 4G adoptions in Bangladesh. So, it has tried to list all the latest released facilities and the adoption tendency. A sample size of 119 respondents with random sampling as well as in-depth interviewing methods have used and collected primary data from different institutions across Bangladesh with a self-administered field survey questionnaire as well as having secondary sources from different webs, books, journals, annual reports, and unpublished research works. The SPSS and the 5-Point-Likert scale have used to validate the results. Also the tests include correlation, multiple regression technique, ANOVA, and co-efficient of variance have used. The study indicates that 36% respondents are positively prone to 4G (r2=.362, f=5.531, p=.000). Besides, among the 8 factors, the image has the greatest influence on it (β=.249, t=2.558, p=.012) followed by the variety of services (β=.189, t=1.608, p=.111), the perceived enjoyment (β=.148, t=1.803, p=0.109), the perceived ease of use (β=0.108, t=0.916, p=0.368), the personal Innovativeness (β=.098, t=.934, p=.352), and the network effects (β=.002, t=.025, p=.980). Conversely, the price (β=-.027, t=-.406, p=.685) and the perceived usefulness (β=-.069, t=-.629, p=.303) have a rare impact on it. However, with the outcomes, the telecommunication services providers will be able to accelerate the wining strategies at different levels in Bangladesh. As there are few studies published in this regard, future research is necessary to investigate the financial and industrial implications associated with it.

Downloads

Download data is not yet available.

Author Biography

  • Mohammad Abid Hasan, Varendra University

    Lecturer, Business Administration, Varendra University, Rajshahi, BANGLADESH

References

bdnews24.com (2018, Oct 14) Bangladesh switches on the 4G wireless network as regulators license four operators. Retrieved from https://bdnews24.com/technology/2018/02/19/bangladeshswitches-on-4g-wireless-network-as-regulators-licensefour-operators

Campilho, A., & Kamel, M. (2004). Image analysis and recognition. ICIAR 2004: Proceedings, Springer. Retrieved from http://books.google.com/books?id=26DOR_zVZL0C&hl=tr

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13 (3), 319-340.

Dhaka Tribune (2018, March 25). 4G boosts broadband internet speed. Retrieved from https://www.dhakatribune.com/feature/tech/2018/03/18/4gboosts-broadband-internet-speed

ETTelecom (2018, August 30). Android phone to have 85% global market share in 2018. Retrieved fromhttps://telecom.economictimes.indiatimes.com/news/android-phoNE-to-have-85-globalmarket-share-in-2018-idc/65609867

Ha, Youngwook. (2018). Expectations gap, anticipated regret, and behavior intention in the context of rapid technology evolvement. Industrial Management & Data Systems, 118 (3), 606-617.

Hassan, Mohammad Masudul., Rahman, Airin., Rabbani, Md. Gulam., & Resmi, Samira Islam. (2015). Factor affecting 3G mobile technology adoption in the context of Bangladesh: An empirical study. Applied Economics and Business Review, 17-27.

Hwang, Jun-Seok., Consulta, Roy R., & Yoon, Hyunyoung. (2007). 4G mobile networks–technology beyond 2.5G and 3G. PTC’07 Proceedings. Retrieved from https://s3.amazonaws.com/academia.edu.documents/31652183/T24_RoyConsulta.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1539493952&Signature=pYdmorGG%2BlUHxcGF9gvoPL9VpVc%3D&responsecontent228disposition=inline%3B%20filename%3DT24_Roy_Consul ta.pdf

Jansson, Karin. (n.d.). First in the world with 4G. Telia Company. Retrieved from https://www.teliacompany.com/en/about-thecompany/history/first-in-the-world-with-4g/

Koschate-Fischer, N., Hoyer, W.D., Stokburger-Sauer, N.E. (2018). Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness. Journal of the Academy of Marketing Science, 46 (3), 516-536.

Li, Chia-Ying. (2018). Consumer behavior in switching between membership cards and mobile applications: The case of Starbucks. Computers in Human Behavior, 84, 171-184.

Lin, Xiaolin., Featherman, Mauricio., Brooks, Stoney L., & Hajli, Nick. (2018). Exploring gender differences in online consumer purchase decision making: An online product presentation perspective. Information Systems Frontiers, 1-15.

Martins, M. & Monroe, K.B. (1994). Perceived price fairness: a new look at an old construct. Advances in Consumer Research, 21, 75-78.

MobileDokan.com. Low price of 4G smartphone in Bangladesh (n. d.). Retrieved from https://www.mobiledokan.com/cheap-4g-smartphoneprice-in-bangladesh/

Pagani, M. (2004). The determinants of adoption of fourth generation mobile multimedia services. Journal of interactive marketing, 18 (3), 46-59.

Parikh, J. & Basu, A. (2011). LTE advanced: The 4G mobile broadband technology. International Journal of Computer Applications, 13 (5), 1725.

Rogers, E. M. (1995). Diffusion of Innovations, 4th ed., New York: The Free Press.

Sirdeshmukh, Deepak., B. Ahmad, Norita., Khan, M. Sajid., & J. Ashill, Nicholas. (2018). Drivers of user loyalty intention and commitment to a search engine: An exploratory study. Journal of Retailing and Consumer Services, 44, 71-81.

The Daily Star (2018, February 14) Bangladesh enters into the 4G era on Feb 19. Thedailystar.net. Retrieved from https://www.thedailystar.net/frontpage/bangladesh-enters4g-internet-service-era-on-february-19-2018-1534357

The Economic Times (2018, April 19). Want to ditch the smartphone? Try feature phone like Samsung Guru, Nokia 105. Retrieved from https://economictimes.indiatimes.com/magazine/panache/want-to-ditch-the-smartphone-try-feature-phone-likesamsung-guru-nokia-105/articleshow/63812993.cms

Tone, Hui-Jie., Zhao, Hao-Rui., & Yan, Wan-Seng. (2014, January). The attraction of online games: An important factor for internet addiction. Computers in Human Behavior, 30, 321-327.

UMTS Forum (2006c). 4G/UMTS evolution: towards a new generation of broadband mobile.

UMTS Report 09 (2000a). The UMTS fourth-generation market–structuring the service revenues opportunities, UMTS Forum.

UMTS Report 13 (2001b). Fourth generation market–phase II: Structuring the service revenue opportunities.

Velmurugan, M. S., & Velmurugan, M. S. (2017). Information technology adoption on 3G mobile phone in India: the empirical analyses with SPSS 20, SmartPLS2.0M3 and LISREL8.80 - part 2. International Journal of Business Innovation and Research (IJBIR), 13 (2).

Venkatesh, V. & Davis, F.D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46 (2).

Wikipedia. The history of mobile phone. (n.d.). Retrieved from https://en.wikipedia.org/wiki/history_of_mobile_phone

Xu, Chao., Hu, Shaohan., Zheng, Wei., Abdelzaher, Tarek F., Hui, Pan., Xie, Zhiheng., ……Liu., & Stankovi, John A. C. (2017, June 1). Efficient 3G/4G budget utilization in mobile sensing applications. IEEE Transactions on Mobile Computing, 16 (6).

--0--

Published

2019-01-10

How to Cite

Hasan, M. A. (2019). Factors Affecting on Users’ Intentions toward 4G Mobile Services in Bangladesh. Asian Business Review, 9(1), 11-16. https://doi.org/10.18034/abr.v9i1.220

Similar Articles

1-10 of 81

You may also start an advanced similarity search for this article.