The Quality of Customer Service and the Level of Consumer Satisfaction in Timor Leste Telecommunications
DOI:
https://doi.org/10.18034/abr.v9i3.273Keywords:
Quality, service, satisfaction, customer, telecommunicationsAbstract
The quality of customer services and its resulting consumer satisfaction have greatly contributed to the success of numerous companies, since they constitute competitive advantages, helping companies retaining their costumers and contributing to the company’s recruitment of new clients. Satisfied customers are likely to return and recommend the service to friends and family. The goal of this research was to evaluate perceived service quality and customer satisfaction with the company Timor Telecom. Data was collected through a questionnaire applied to a sample of customers in Dili. The results indicated that customers are globally satisfied with the company and that the most relevant service quality dimensions were: products and services, the company itself, collaborators, and point-of-sale.
JEL Classification Code: M 31
Downloads
References
Alves, H. (2003). “Uma abordagem de marketing à satisfação do aluno no ensino universitário público: índice, antecedentes e consequências”, Tese de Doutoramento em Gestão, Covilhã: Universidade da Beira Interior.
Anderson, E.W., Fornell, C. & Lehmann, D.R. (1994). ``Customer satisfaction, market share, and profitability: findings from Sweden'', Journal of Marketing, Vol. 58, July, pp. 53-66.
Asghar, A. J., Alireza, M. & Amin, A, i (2012). “Mobile Commerce beyond Electronic Commerce: Issue and Challenges”, Asian Journal of Business and Management Sciences, vol. 1 no. 2, pp. 119-129.
Bayraktar, E., Tatoglu, E.,Turkyilmaz, A., Delen, D. & Zaim, S. (2012). “Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA”, Expert Systems with Applications, vol. 39, no. 1, Jan, pp. 99–106.
Bogman, I. (2002). Marketing de Relacionamento: estratégias de fidelização e sua implicações financeiras. São Paulo: Nobel.
Bouguerra, A. & Mzoughi, M. N. (2011). “Relationship Marketing: The Forgotten Consumer”. International Journal of Business and Social Science, vol. 2, no. 6, pp210-223.
Carr, D. K. & Littman, I. D. (1992). “Excelência nos serviços públicos: gestão da qualidade total na década de 90”. Quality Marketing, Rio de Janeiro.
Carvalho, P. C. (1999). Administração Mercadológica. 1ed. Campinas: Alínea.
Churchill, G.A. & Surprenant, C. (1992). “An investigation into the determinants of customer satisfaction”, Journal of marketing research, vol. 19, nov, pp. 491- 504.
Day, R.L. (1977). "Extending the Concept of Consumer Satisfaction," in Advances in Consumer Research, 4, ed. William. Perreault, Jr., Cincinnati: Association for Consumer Research, 149-54.
Detzel, D. H. & Desatnick, R. L. (1995). Gerenciar bem é manter o cliente. Pioneira, São Paulo.
Egan, J. (2003). “Back to the future: divergence in relationship marketing research”, Marketing Theory, vol. 3, no. 1, pp. 145-57.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J. & Bryant, B. E. (1996). “The American Customer Satisfaction Index: Nature, purpose, and findings”. Journal of Marketing, vol. 60, no. 4, pp. 7–18.
Grönroos, C. (1984). “A service quality model and its marketing implications”. European Journal of Marketing, vol. 18 no. 4, pp. 36–44.
For the rest of references, see full article.
Published
Issue
Section
License
Asian Business Review is an Open Access journal. Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a CC BY-NC 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of their work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. We require authors to inform us of any instances of re-publication.