Analyzing the Effectiveness of Online Recruitment: A Case Study on Recruiters of Bangladesh


  • Nafia Sultana Lecturer, Business Administration, Bangladesh University, Dhaka, BANGLADESH
  • Nahida Sultana Lecturer, Business Administration, Bangladesh University, Dhaka, BANGLADESH



Online recruiters, Recruiters, Effectiveness, Perceived Advantage, Bangladesh


At present organizations are becoming more online-dependent while dealing the basic human resource management activities. Today organizations prefer online-recruitment media to attract and pick the best suit from a pool of potential candidates. Some advantages are ensured and some problems, too often faced by the organizations during depending on online recruitment. Addressing the effectiveness of online recruitment and identifying the solutions for overcoming the current problems of online recruitment are the key focus of our study. Some variables are identified to evaluate the usefulness of online recruitment to the recruiting organizations. Both primary and secondary are data has been considered for the study. One sample t-test has been conducted to assess the primary data. The study not only identified the efficacy of online recruitment but also discover the stage of recruitment in which organizations get more benefits through using internet.


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How to Cite

Sultana, N., & Sultana, N. (2017). Analyzing the Effectiveness of Online Recruitment: A Case Study on Recruiters of Bangladesh. Asian Business Review, 7(2), Art. #10, pp. 79–84.