Vol. 13 No. 3 (2023): September - December Issue

View Vol. 13 No. 3 (2023): September - December Issue
DOI: https://doi.org/10.18034/abr.v13i3
Published: 2023-09-01

Articles

  • AI-Enhanced IMC: Leveraging Data Analytics for Targeted Marketing Campaigns

    Narasimha Rao Boinapalli, Kazi Ahmed Farhan, Abhishekar Reddy Allam, Md. Nizamuddin, Narayana Reddy Bommu Sridharlakshmi
    87-94
    DOI: https://doi.org/10.18034/abr.v13i3.729