Sculpting Dynamic Intelligence in E-Commerce Vendor-Customer Relations with Advanced Big Data Analytics Integration

Authors

  • RamMohan Reddy Kundavaram Senior full Stack Developer (MERN-Stack), Silicon Valley Bank, Arizona Tempe, Chicago, IL, USA
  • Charlotte Roberts Head of Research and Digital Publications, i-Proclaim, Kuala Lumpur, Malaysia
  • Abhishake Reddy Onteddu Cloud DevOps Engineer, Pearson, Chicago, IL, USA
  • Krishna Devarapu Senior Data Solutions Architect, Mission Cloud Services Inc., Beverley Hills, CA, USA

DOI:

https://doi.org/10.18034/ajtp.v11i2.744

Keywords:

E-commerce, Vendor-Customer Relations, Big Data Analytics, Artificial Intelligence, Machine Learning, Predictive Analytics, Customer Engagement, Data-Driven Strategies

Abstract

This study examines how sophisticated big data analytics may improve customization, engagement, and operational efficiency in e-commerce vendor-customer relationships. The study focuses on intelligent e-commerce systems using artificial intelligence, machine learning, and predictive analytics to enhance consumer experiences. The paper synthesizes literature on big data applications, problems, and possibilities in e-commerce using secondary data. Big data offers hyper-personalization, real-time client interaction, and operational improvements, but it also raises data privacy, algorithmic bias, and infrastructure scalability problems. The report also suggests that augmented reality, virtual reality, and blockchain will shape customer interaction. Policy implications call for stronger regulatory frameworks that balance innovation, ethics, privacy, and openness. To maximize big data's potential, firms must invest in IT infrastructure, fill talent gaps, and promote ethical data use. This study concludes that data-driven tactics are crucial to creating intelligent and adaptable e-commerce connections, which affect digital market development, trust, and competitiveness.

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Published

2024-08-31

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Policy and Practice Reviews

How to Cite

Kundavaram, R. R., Roberts, C., Onteddu, A. R., & Devarapu, K. (2024). Sculpting Dynamic Intelligence in E-Commerce Vendor-Customer Relations with Advanced Big Data Analytics Integration. American Journal of Trade and Policy, 11(2), 65-82. https://doi.org/10.18034/ajtp.v11i2.744