Internet Banking Espousal in Bangladesh: A Probing Study

  • Alim Al Ayub Ahmed ASAUB
  • Md. Nur-E-Alam Siddique ASAUB
Keywords: Internet banking, isolated banking, retail economic services, Bangladesh


Internet banking (IB) is a distinctive banking improvement with the intention of potentially can convert the monetary services scenery in budding nations such as Bangladesh. Nevertheless, due to the connected near to the ground acceptance rate, its full potential in deepening and extending banking services is yet to be realized, as a decisive group of customers is yet to be accessed. As a result, a improved thoughtful of why some banking customers agree to IB and others do not, alongside a recognition of the factors influencing this choice is expected to be of significant realistic as well as intellectual value. For this ground, the rationale of this learning was to explore the factors influencing the approval and practice patterns of IB among Bangladeshi customers. Using Rogers’ IDT structure, data was composed by means of a self-completion questionnaire, in which some 249 banking clients participated. Findings propose perceptions of risk, lack of adequate support and training from banking institutions are some of the causes of non-usage. The implications of these conclusions are that banks possibly will centre extra concentration on cross-selling IB mutually with other financial commodities, as IB is hardly ever used in remoteness. Installing individual computers surrounded by branches in combination with campaigns and demonstrations might also get better rates of approval. 


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Author Biographies

Alim Al Ayub Ahmed, ASAUB

Assistant Professor, Faculty of Business, ASA University Bangladesh, Dhaka, Bangladesh

Md. Nur-E-Alam Siddique, ASAUB

Assistant Professor, Faculty of Business, ASA University Bangladesh, Dhaka, Bangladesh


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How to Cite
Ahmed, A. A. A., & Siddique, M. N.-E.-A. (2013). Internet Banking Espousal in Bangladesh: A Probing Study. Engineering International, 1(2), 93-100.
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