TRABELSI, Maryem. The Brand Personality: a Key Catalyst of the Consumer-brand Relationship. American Journal of Trade and Policy, [S. l.], v. 6, n. 1, p. 13–22, 2019. DOI: 10.18034/ajtp.v6i1.343. Disponível em: https://abc.us.org/ojs/index.php/ajtp/article/view/343. Acesso em: 23 nov. 2024.