Marketing Efficiency and Value Chain Analysis: The Case of Garlic Crop in Bangladesh
Keywords:Garlic, marketing system, marketing efficiency, value chain
Garlic is a highly profitable crop and is largely used both in medicinal and culinary purposes. The study was undertaken to determine marketing system, marketing cost, marketing margin, marketing efficiencies and to examine the value chain of garlic aiming to determine the value addition in different steps of garlic marketing. A purposive and simple randomized sampling procedure was used in selecting primary data. Marketing margin, profit, efficiency ratio, value addition etc. were calculated by different relevant equations and formulas. Four major marketing channels were identified for domestic produced garlic marketing. Channel-3 was the most important supply chain through which 40% domestic produced garlic reaches to consumers. Marketing margin and profit were the highest in retailer than those of other intermediaries. Out of four marketing channel, Channel-2 was more efficient than those of other channels. Six actors like; farmer, local trader, trader, commission agent, wholesaler, retailer and consumer are identified who are involved in the garlic value chain activities. Retailer added highest amount of value per unit of garlic and that of the lowest in wholesaler. Eleven marketing problem were identified, among them price fluctuation, high transport cost and lack of loan facilities were the major problem. It is therefore, recommended that Government intervention is urgent necessary to stabilize the price of garlic, loan facilities should be provided to the intermediaries and transportation cost should be kept reasonable.
Abbott, J.C. (1986). Marketing Improvement in the Developing World: What Happens and What We Have Learned. FAO Economic and Social Development Series No. 37. Rome: Food and Agriculture Organization.
Arene, C.J. (1999). Introduction to Agricultural Marketing Analyses for Developing Economics. Fulladu Publishing Company, Nsukka, 15-23.
BBS. 1998 and 2015. Year book of Agricultural Statistics of Bangladesh. Bureau of Statistics, Ministry of Panning, Dhaka, Bangladesh.
Ikechi, K., et al. (2006). The performance of vegetable production and marketing in Aba area, Abia State. Proceedings of the 40th conference of Agricultural Society of Nigeria, held in Umudike. Abia State, 133-134.
Jacinto, E.R. 2004. A Research Framework on Value Chain Analysis in Small Scale Fisheries. Paper Presented to the 10th Biennial Conference of the International Association for Study of Common Property, Oaxaca, México, 9–13 August 2004, p.27.
Kohls, R.L and Uhl, J.N 2005. Marketing of agricultural products. 9th edition. Macmillan publishing co., Inc., New York.
Reardon, T. and C. Timmer (2007). "Transformation of markets for agricultural output in developing countries since 1950: How has thinking changed?" in Handbook of Agricultural Economics. Vol. 3: 2807-2855
How to Cite
American Journal of Trade and Policy is an Open Access journal. Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a CC BY-NC 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of their work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. We require authors to inform us of any instances of re-publication.