Fatema, Mohsina, Md. Abul Kalam Azad, and Abdul Kadar Mohammad Masum. “Impact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islami Bank Bangladesh Ltd”. Asian Business Review 2, no. 1 (March 31, 2013): 42–46. Accessed May 18, 2024. https://abc.us.org/ojs/index.php/abr/article/view/121.