Chowdhury, A. H., M. S. A. Chowdhury, and M. Imran. “Branding Strategies for Service Firms- a Study on the Selected Internet Service Providers (ISPs) in Bangladesh”. Asian Business Review, vol. 2, no. 1, Mar. 2013, pp. 47-53, doi:10.18034/abr.v2i1.122.