Mullangi, Kishore, Sai Sirisha Maddula, Mohamed Ali Shajahan, and Arun Kumar Sandu. 2018. “Artificial Intelligence, Reciprocal Symmetry, and Customer Relationship Management: A Paradigm Shift in Business”. Asian Business Review 8 (3): 183-90. https://doi.org/10.18034/abr.v8i3.704.