BOINAPALLI, Narasimha Rao; FARHAN, Kazi Ahmed; ALLAM, Abhishekar Reddy; NIZAMUDDIN, Md.; SRIDHARLAKSHMI, Narayana Reddy Bommu. AI-Enhanced IMC: Leveraging Data Analytics for Targeted Marketing Campaigns. Asian Business Review, Dhaka, Bangladesh, v. 13, n. 3, p. 87–94, 2023. DOI: 10.18034/abr.v13i3.729. Disponível em: https://abc.us.org/ojs/index.php/abr/article/view/729. Acesso em: 4 dec. 2024.