Boinapalli, N. R.; Farhan, K. A.; Allam, A. R.; Nizamuddin, M.; Sridharlakshmi, N. R. B. AI-Enhanced IMC: Leveraging Data Analytics for Targeted Marketing Campaigns. Asian bus. rev. 2023, 13 (3), 87-94. https://doi.org/10.18034/abr.v13i3.729.